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PRESS RELEASE

Asianet Selects the Next-Generation Cisco DOCSIS 3.0 Technology to Deliver Enhanced Broadband Experience to Subscribers

NEW DELHI, INDIA – APRIL 2, 2014: Asianet today announced that it has selected Cisco to deploy DOCSIS 3.0, a next-generation cable broadband network that is a key component of the Cisco® IP NGN architecture. This technology increases upstream and downstream speeds to Asianet broadband customers by offering speeds of up to 300 Mbps per subscriber. DOCSIS 3.0 will help Asianet to achieve ultra-high speeds and will help enable the multi-service operator (MSO) to deliver more content over existing networks. The deployment of DOCSIS 3.0 will also allow Asianet to offer broadband services with bandwidth far superior to that of mobile Internet service providers.

In today's video-led Internet community, a superior HD video experience on cable TV as well as on broadband has become absolutely imperative. Asianet and Cisco are working together to offer this enhanced video experience to the end consumer. The introduction of DOCSIS 3.0 is also expected to change the business dynamics for Asianet in Kerala, as the state observes Phase III of cable digitalisation. With the deployment of this technology, Asianet will be uniquely positioned to offer an immersive video experience on the same coaxial cable that delivers its high-quality digital video.

DOCSIS 3.0 technology will help enable Asianet to offer fiber-equivalent speeds on its HFC (Hybrid Fiber Coaxial) networks at an economical price. While GPON (Gigabit Passive Optical Network) is capable of providing 100 Mbps to each home, the cost of building and maintaining a GPON-based fiber network is much more expensive and skilled than with an HFC network. DOCSIS technology allows cable operators to reuse their existing cable plants to offer broadband services by upgrading them to two-way networks.

As the largest cable TV and Internet service provider in Kerala, India, Asianet has plans to fast-track the deployment of DOCSIS 3.0 modems to deliver an impressive Internet surfing experience to its 200,000 subscribers. The company is one of the early adopters of DOCSIS 3.0 and is offering its cable TV consumers an unrivaled broadband experience and revolutionary consumer entertainment.

Supporting Quotes

Mr. G. Sankaranarayana, President and Chief Operating Officer, Asianet Satellite Communications Ltd: "Today's consumers are evolving and demanding more from their cable service providers. We decided to renew our strategies and offerings with a focus on delivering compelling customer services. We are already seeing a lot of appetite for our new offerings in the market and will be the first MSO to offer speeds of up to 50 Mbps per subscriber in the state, in the first phase, followed by 100 Mbps service in phase 2. We needed a technology that could help us deliver superior customer experiences and help us in being a class apart from the competition. And Cisco was our obvious choice, given the depth of understanding it has of the pay-TV and broadband infrastructure business."

Mr. Sandeep Arora, Regional Manager, Service Provider, Cisco India & SAARC: "Our engagement with Asianet has the potential to transform the cable and broadband industry in Kerala. Asianet will be delivering a differentiated experience to its subscriber homes by enabling high-speed broadband beyond 100 Mbps on the same cable as digital broadcast channels. Considering the highly competitive and fragmented broadband market, this deal propels Asianet to the pinnacle of the industry in the region. Our IP Next-Generation Network (IP NGN) architecture helps enable the convergence of networks and services, providing an immersive experience to cable subscribers. Asianet is getting ready to deliver the connected life to consumers, addressing their immediate needs while laying the foundation for rapid deployment of next-generation services."

About Asianet

Asianet Satellite Communications Ltd (Asianet Satcom) is the largest Digital TV services company in Kerala, India. It is the leading digital service provider in the region for digital TV with 200 standard definition channels and 14 High Definition channels and offering high speed Internet solutions, and has embarked on a fascinating journey into the convergence era and adoption of evolving technologies. Asianet Dataline is the India's No.1 ISP among the class B licensees.

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to http://thenetwork.cisco.com.

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