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PRESS RELEASE

Senators unveil Canadian Tire Centre Vision, a 700-screen high-definition experience, at Canadian Tire Centre

Innovative HD system to provide customized and interactive content at each event

OTTAWA - The Ottawa Senators (@Senators), along with partners Canadian Tire and Cisco, announced today the addition of Cisco StadiumVision®, which will be branded Canadian Tire Centre Vision in the venue. Canadian Tire Centre will be the first NHL venue in Canada to incorporate Cisco's innovative digital video and content distribution system that centrally controls and delivers targeted high-definition video and highly relevant digital content to Canadian Tire Centre guests.

"It has been our commitment to provide fans with the best possible entertainment experience and the addition of these 700 high definition screens will bring our fans' arena experience to a whole new level," said Senators owner Eugene Melnyk. "Our partnerships are paramount in bringing innovation and an increased level of engagement to our fans. Working closely with two of our major partners, Canadian Tire and Cisco, we are exceptionally proud to be the first venue in the National Hockey League to deliver this type of highly specialized multimedia experience."

"We are thrilled to introduce Canadian Tire Centre Vision to further enhance the game day experience for hockey fans and create lifelong memories of the game," said Landon French, vice president, sport partnerships at Canadian Tire. "Along with the Ottawa Senators and Cisco, Canadian Tire continues to solidify our commitment to sport in Canada, reinforcing this venue as a premiere sports and entertainment destination."

In a venue that features a wide variety of events and shows, Canadian Tire Centre Vision will allow the entire venue to change content, colour and branding on a moment's notice. The system will provide an unparalleled visual experience that will transform and amplify the intensity of any event for attendees.

Two new full colour, 234-square-foot LED screens will also be installed at the venue's Highway Marquee along Highway 417. Both the Gate 1 screen and the marquee will incorporate Cisco StadiumVision® technology, offering the same engaging content that is available throughout the venue.

"Cisco is proud to be working with innovative customers like Canadian Tire and the Ottawa Senators," said Kim Devooght, vice president, public sector, Cisco Canada. "Both organizations understand the unique role sporting venues play in our communities and are committed to elevating the fan experience through more media-rich, personalized sports and entertainment experiences. These new digital experiences not only create a heightened sense of satisfaction and energy, but translate into significant business opportunities and new levels of business value for venues and their partners."

The state-of-the-art technology of Canadian Tire Centre Vision will allow Canadian Tire Centre to cost-effectively deliver content such as live event video, customized fan engagement content and interactive advertising to each video monitor, specific to the unique needs and timing of each game or event. In addition to fan engagement, the system will create new revenue streams, merchandising solutions and customized venue usage opportunities for the venue and its partners.

Each of the 700+ monitors will be capable of delivering content in HD video and will be in use for all major events at Canadian Tire Centre, including Senators games and concerts. Cisco StadiumVision® technology has been installed in venues around the world including AT&T Stadium (Dallas), Barclays Center (Brooklyn), O2 (London), Santiago Bernabeu (Madrid) and Eden Park (New Zealand).

About the Ottawa Senators

One of seven NHL franchises based in Canada, the Ottawa Senators returned to the league in 1992 following a 58-year absence. Ottawa won 11 Stanley Cups during its original reign from 1903 to 1934. The modern-day Senators have captured four titles in the Northeast Division and a Presidents' Trophy in 2002-03. Since 1992, the Senators together with its foundation, alumni, partners and fans have contributed more than $70 million to community initiatives in the National Capital Region. For more information, visit www.ottawasenators.com.

About Canadian Tire Corporation

Canadian Tire Corporation, Limited (TSX:CTC.A) (TSX:CTC) is a Family of Companies that includes Canadian Tire Retail, Partsource, Gas+, FGL Sports (Sport Chek, Hockey Experts, Sports Experts, National Sports, Intersport and Atmosphere), Mark's and Canadian Tire Financial Services. With more than 1,700 retail and gasoline outlets from coast-to-coast, our primary retail business categories - Automotive, Living, Fixing, Playing and Apparel - are supported and strengthened by our Financial Services division. Over 85,000 people are employed across the Canadian Tire enterprise, which was founded in 1922 and remains one of Canada's most recognized and trusted brands. For more information, visit Corp.CanadianTire.ca.

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. Cisco products and services are supplied in Canada by Cisco Systems Canada Co., a wholly owned subsidiary of Cisco Systems, Inc. For ongoing news, please go to http://thenetwork.cisco.com and http://newsroom.cisco.com/canada.

For more information, please contact:

Chris Moore, Ottawa Senators, moorec@ottawasenators.com

Karin Scott, Cisco Canada, kariscot@cisco.com

Leah Gaucher, Canadian Tire, Leah.Gaucher@cantire.com

 

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