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PRESS RELEASE

Vodafone India to Deploy Cisco's Next-Generation IP Networking Solutions

New IP-based networking technology to support delivery of innovative mobile broadband data and video services Cisco's Globalization Center East played a role in the development of certain products

DELHI, July 08, 2013:  Cisco today announced that Vodafone India, one of India’s leading telecommunications service providers, will be deploying its end-to-end networking solutions to evolve to a complete Internet Protocol (IP)-based architecture in India.

Cisco® solutions will provide Vodafone with a multiservice convergence platform to serve Vodafone’s residential, business and mobile customers with a single network infrastructure, thereby lowering its capital and operating costs. Vodafone will also be able to deliver newer data services at faster mobile broadband speeds to its customers, enhancing their experience.

Traditional networks cannot to scale up to address the flexibility required by new consumer entertainment and communications services, making it imperative for service providers to upgrade to a IP network infrastructure. As noted in the Cisco Visual Networking Index (VNI) Forecast (2012-2017), there will be 2 billion networked devices in India by 2017, up from 1 billion in 2012, and mobile data traffic is expected to grow 60-fold from 2012 to 2017.

Cisco is analyzing and designing a state-of-the art architecture that is scalable, flexible and highly secure. In line with this, Cisco is providing Vodafone with its next-generation product and solutions designed and tested specifically for evolving markets that are going through a hyper data growth phase. Cisco’s Globalization Center East, in Bangalore, India played a role in the development of some of these products.

Vishant Vora, director - Technology, Vodafone India, said: “Vodafone has always been a pioneer when it comes to enabling customers to enjoy a superior connectivity experience. With the growing market dynamics and radical changes in consumer behavior, there is a need to anticipate market requirements and act now to stay competitive and provide best-in-class services to our customers. We are investing in technology and getting IP-fication of our backhaul networks done. It will further enhance our customers’ experience. We look forward to working with Cisco, as it has extensive hands-on experience in many markets and the most comprehensive portfolio of broadband solutions in the industry.”

Jeff White, senior vice president, Sales, India and SAARC, Cisco, said: “We are delighted that Vodafone has chosen Cisco on their journey to a complete IP-based network infrastructure. This win is testimony to our commitment to local innovation and our ability to address our customers’ unique requirements.”

Sanjay Rohatgi, managing director, Service Provider Sales, India and SAARC, Cisco, said: “IP is the key to providing highly secure, scalable, value-added services, and Cisco is well positioned to deliver IP broadband solutions over DSL, cable, Ethernet, Wi-Fi, and other broadband architectures. This enables our service provider customers to accelerate deployments, manage network resources, deliver full-service offerings, enhance average revenue per user, and deliver rich experience to consumers.”

About Vodafone India

Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company has operations across the country serving around 150 million customers. Vodafone India has firmly established a strong position within the Vodafone Group too, making it the largest subscriber base globally. This journey is a strong testimony of Vodafone’s success in a highly competitive and price sensitive market. Vodafone India in its long-term commitment to India has been providing innovative, customer friendly and reliable products and services by continuously differentiating itself with a strong brand, best quality network, unique distribution and great customer service. For this contribution, the company has been receiving several awards and recognition across different segments.

The company received the ‘Best 3G services operator’ at the recent tele.net Telecom awards. Vodafone has received the award for the Value services -Rural Innovation category for its Low Balance Services at the Telecom Awards by a leading business daily. Vodafone India has also been making significant strides with its wide retail presence in the country. In the mobile and telecom category, the company won the ‘Retailer of the Year’ at the Asia Retail Congress 2013 and ‘Best Modern Retailer award’ at the India Retail Forum 2012. The company has been recognized as one of the ‘Best Employer of Choice’ in telecom sector by ‘Great Places to Work’ and in another survey conducted by Nielsen; Vodafone India has been recognized as the ‘Most Likeable Brand’ in the consumer services category. Vodafone Business Services has been awarded the “Best Enterprise Service Provider” at the Frost & Sullivan Awards for three consecutive years in 2011, 2012 and 2013. On the technology front, the company has also won the imp Enterprise & IT Infrastructure Global Excellence Award for its Business Intelligence (BI) transformation project.

At Vodafone, sustainability is an integral part of the company’s mission and strategy, shaping the conduct of business every day. Since 2011, in line with its Group philosophy, Vodafone India became the first telecom operator in India to release an annual Corporate Sustainability Report for India – Footprints. Vodafone India was awarded the ‘Green Telecom Company of the Year’ at the Telecom Leadership Awards 2012 by a renowned media group recently and has also been awarded the prestigious “Golden Peacock Award” for corporate social responsibility for 2012 and for Innovation in Product/Service in Telecom category for 2013.

Vodafone Group is one of the world's largest mobile communications companies with over 403 million customers as on December 31, 2012. Vodafone currently has equity interests in over 30 countries across five continents and more than 40 partner networks worldwide. For more information, please visit www.vodafone.com

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to http://thenetwork.cisco.com. Cisco equipment in India is provided by Cisco Systems International B.V. and Cisco International Limited, wholly owned subsidiaries of Cisco Systems, Inc.

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Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

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