Edison Peres Senior Vice President, Worldwide Channels
Edison Peres is Senior Vice President, Worldwide Channels at Cisco. In this role, he is responsible for the design, enablement, and management of Cisco's resale channel business. This industry leading channel model delivers more than 80 percent of Cisco's revenue and is the primary route to market for all of Cisco's products and services, encompassing both resale and distribution channel partners.
Peres and his team focus on creating and driving channel sales, marketing strategies, programs, and engagement models to accelerate Cisco's growth and enable partners to transform and grow their businesses, adopt new technologies, and improve their profitability.
During his nine years at Cisco, Peres has pioneered many of Cisco's innovative sales and channel strategies. He helped design and has evolved Cisco's industry leading partner program with unique incentive programs such as the Value Incentive Program (VIP) and Opportunity Incentive Program (OIP). These value-based programs have resulted in increased sales, improved partner profitability, and greater customer satisfaction through the channel. He has led numerous cross-functional efforts to transform internal processes, streamline new product introductions, and integrate channel and field sales strategies. He also actively represents the partner agenda on many of Cisco's boards and councils.
Peres has been recognized for his leadership many times over the years, including being named as a Channel Chief and one of the Top 25 Executives by CRN, and as a Top Channel Executive by VAR Business.
He brings to Cisco more than 25 years of successful sales, product management, and business leadership in the networking, unified communications, and computer markets. Before joining Cisco, he served as Vice President, Channel Sales at Avaya and was President, Latin America and Canada, Enterprise and Consumer Products at AT&T/Lucent. Before joining AT&T, Peres held sales, product, and marketing management positions at Panasonic and Texas Instruments.
Peres holds a bachelor of arts degree in finance as well as a master's degree in business administration from Florida International University.