October 9, 2003

By Jason Deign, News@Cisco

It is the biggest telecommunications event in the world - and News@Cisco will be there.

ITU Telecom World 2003, the global showcase for the sector, is being billed as 'a graphic illustration of how the telecommunications industry is reshaping itself." Cisco Systems® will be front-and-centre at the show with a three-storey stand (stand 6100) reflecting the theme of its new advertising campaign, 'The Power of the Network. Now.'

At ITU Telecom World 2003, Cisco will be emphasizing its commitment as the most complete partner for service provider success. As service providers strive for success in an evolving industry, they are looking to their vendors not just for their technology but also as a means to help generate and tap into demand for their services. Cisco is ideally positioned to help service providers succeed, in large part due to the unique customer connection it holds with enterprise and small/medium business customers.

Working with its customers, Cisco Systems has adopted a market strategy to:

• Build efficient and extensible network infrastructure based on unparalleled packet expertise.
• Deploy new revenue-generating services based on an intimate understanding of enterprise and small-to-mid-size markets.
• Accelerate demand for those services through joint marketing and end customer connections.
• Optimize business as a whole by assisting with operational and support efficiencies that can generate savings and a faster return on investment.

With this focused approach, Cisco is uniquely suited to help service providers succeed.

At ITU Telecom World 2003, Cisco will reinforce this message by highlighting the abilities it has to help providers build intelligent, packet networks, deploy IP-based services, accelerate demand with enterprise and small-to-medium-sized business customers, and optimize their business through network and back-office productivity enhancements.

News@Cisco will be on hand to report live on important announcements in areas such as, converged services and infrastructure, IP telephony and Multiprotocol Label Switching. We will be covering important customer news and major global initiatives.

And we will be talking to key industry personalities including Cisco Chief Executive Officer John Chambers, recently voted "The most influential person in telecommunications" by Total Telecom, Europe's number one telecommunications industry publication.

Whether you are attending ITU Telecom World 2003 or not, be sure to log onto News@Cisco daily for the latest Cisco news and information from the show.

Jason Deign is a freelance writer based in Barcelona, Spain.