Cisco Systems Implements Line-of-Business Organizational Structure
SAN JOSE, Calif. - April 23, 1997 - Cisco Systems Inc. today announced an organizational realignment to strengthen its focus on customer segments. All research-and-development and solutions marketing will be organized under three Lines of Business - Service Provider, Enterprise and Small/Medium Business.
The Line of Business teams will define and implement both market and operational strategies that will enable them to deliver end-to-end solutions to their target customers. The teams are comprised of product Business Units, which are responsible for platform development and product management, Network Management Units, and Line of Business Marketing.
The change is another in a series of steps to evolve the company from a product-focused structure to a customer-oriented, solutions-based structure.
The Service Provider organization, headed by Don Listwin, will provide end-to-end networking systems for service provider customers, including telecommunication carriers, Internet service providers, cable and wireless companies. Its emphasis will be on delivering next-generation services of particular interest to service providers.
The Enterprise Line of Business, led by Mario Mazzola, will provide large corporate and institutional customers with end-to-end, scalable networking solutions that leverage the convergence of switching and routing technologies, plus comprehensive network management, security and support for multi-service applications.
The Small/Medium Business organization, led by Howard Charney, will deliver end-to-end networking solutions for small to medium-sized customers, with a focus on easy-to-use, integrated solutions that combine software and multiple products.
"The move to Lines of Business creates an organizational structure that sets the foundation for moving Cisco to the next level," said John Chambers, Cisco's president and CEO. "This alignment will enable us to bring increased focus to our customers and provide them with complete end-to-end solutions, including integrated software, hardware and network management."
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