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PRESS RELEASE

Cisco Hosts Broadband Technology Press Event, Strategy Briefing: Deploying Broadband: The Technical and Policy Perspective

Who: Cisco Systems, Inc.

What: Cisco Systems will host a press event to address its technology, vision, and overall strategy in the broadband market. Mike Volpi, Senior Vice-President Routing and Technology Group, will provide an overview of broadband and its future, Cisco's overall value proposition for broadband, as well as emerging technologies on broadband.

A Cisco executive panel will lead a discussion on the topic of broadband that will address the technology needs of today and tomorrow, as well as regulatory issues impacting the technology, entertainment and telecommunication industries. The panel will also introduce several new products that will further strengthen Cisco's broadband strategy. Speakers will include: Larry Birenbaum, Senior Vice President and General Manager Ethernet Access Group; Laura Ipsen, Vice President Government Affairs; Carlos Dominguez, Group Vice President U.S. Service Providers; and Carson Chen, Vice President and General Manager Cable Business Unit.

When:Wednesday, October 2, 2002 from 9:30 a.m. to 1:00 p.m.

Where: The W Hotel, 541 Lexington Avenue, New York, New York 10022, Phone (212) 755-1200

Agenda:

9:30 a.m. - 10:00 a.m. Registration and Breakfast
10:00 a.m. - 10:45 a.m.Mike Volpi: Broadband Strategy and Market Opportunity
10:45 a.m. - 11:05 a.m.Demo
11:05 a.m. - 11:55 a.m.Panel Discussion
  • Larry Birenbaum, S.V.P. Ethernet Access Group: End User Demand for Broadband Devices
  • Laura Ipsen, V.P. Government Affairs: Broadband Policy
  • Carlos Dominguez, Group V.P. U.S. Service Providers, Customer Successes and Needs
  • Carson Chen, V.P./G.M. Cable Business Unit
11:55 a.m. -1:00 p.m.Question & Answer, Lunch

How:If you are a member of the media or are an industry analyst and would like to attend the event in person, please visit the Cisco Broadband Technology Press Event web site to register: http://www.cisco-tmme.com/go/CiscoBroadbandTechnologyPressEvent/

We encourage other interested parties to attend via the live audio web cast or delayed video webcast (9 a.m. PT/noon ET) on the day of the event at: http://newsroom.cisco.com/dlls/index.shtml.

If you are interested in attending the Cisco Broadband Technology Press Event via phone, please call 1-800-369-1612 for our audio conference call. Pass Code for the event is Broadband.

Additional information on Cisco's broadband strategy can be found at Cisco's Broadband web site: http://newsroom.cisco.com/dlls/innovators/broadband/

About Cisco Systems:

Cisco Systems, Inc. (NASDAQ: CSCO) is the worldwide leader in networking for the Internet. News and information are available at http://www.cisco.com.