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PRESS RELEASE

Cisco Introduces In-Line Service to Help Accelerate Mobile Video and Downloads From Service Provider Networks

Cisco Traffic Packet Optimization Services
Improve User Experience, Reduce Network Traffic

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Cisco ASR 5000

Cisco ASR 5000


Ash Dahod, vice president and general manager, Mobile Internet Technology Group, Cisco

SAN JOSE, Calif., Oct. 20, 2010 - Cisco today announced a new addition to its Cisco ASR 5000 In-Line Services portfolio: the Cisco® Traffic Packet Optimization service capability. Cisco TPO speeds up the delivery of popular mobile video, Internet and cloud computing services, improving end users' mobile experiences while reducing traffic loads on service providers' mobile networks.

By integrating Cisco TPO network and service intelligence into the Cisco ASR 5000, Cisco has created a highly efficient solution that reduces capital and operational expenses and allows service providers to simultaneously increase network capacity and performance. Cisco ASR 5000 In-Line Services also help service providers deliver differentiated services that can be quickly monetized and optimized for customer attraction and retention.

Highlights/Key Facts

  • Cisco TPO is a new service capability that optimizes transmission control protocol (TCP) and hypertext transfer protocol (HTTP) traffic to improve the performance of video and Web applications, while reducing the amount of traffic in a service providers' network, resulting in end-to-end cost savings.
  • Cisco ASR 5000 In-Line Service capabilities are:
    • Software enabled, allowing for faster time to market with lower total cost of ownership.
    • Available now and have been tested by service providers around the world.
  • The Cisco ASR 5000 is a proven mobile multimedia gateway platform and is one of the highest performing and most reliable flexible packet core solutions on the market. With In-Line Services, the Cisco ASR 5000 also provides service providers with a critical tool to better manage their networks and more quickly deliver new mobile services. 
  • A recent independent test sponsored by Light Reading and conducted by the European Advanced Networking Test Center AG showed that the performance for the Cisco ASR 5000 remained consistent, even when services were fully activated. 
  • Mobile data traffic is experiencing dramatic growth. According to  the Cisco Visual Networking Index Global Mobile Data Forecast for 2009-2014, global mobile data traffic increased 160 percent over the past year to 90 petabytes per month, or the equivalent of 23 million DVDs. Mobile data traffic is projected to increase by a factor of 39 and reach 3.6 exabytes per month by 2014, growing 2.4 times as fast as fixed broadband data traffic. 
  • Cisco will discuss and demonstrate its Internet Protocol Next-Generation Network (IP NGN) for the Mobile Internet at the 4G World 2010 taking place this week in Chicago.

Supporting Quotes

  • Daryl Schoolar, principal analyst, wireless infrastructure, Current Analysis
  • "As mobile services like video and the Internet have become more bandwidth-intensive, operators are increasingly pressured to deliver these services with a higher degree of quality while still maintaining reliability and availability across the entire network. Cisco TPO is a valuable tool that does two very important things: It allows mobile operators to enhance the end-user experience while improving bandwidth utilization at the same time."

  • Carsten Rossenhovel, managing director, European Advanced Networking Test Center[Light Reading.com: "Testing Cisco's Mobile Core, Data Center, & Business Services", Sept. 7, 2010]  
  • "Managing consumer traffic at the application level -- being able to prioritize revenue-creating applications and to forward less-favored traffic in a best-effort way -- has long been a service provider goal for fixed networks. The Cisco ASR 5000 mastered this configuration with no noticeable issues."

  • Ash Dahod, vice president and general manager, Mobile Internet Technology Group, Cisco
  • "Our new Traffic Packet Optimization service in the Cisco ASR 5000 can help service providers quickly and easily reduce traffic loads, which can translate into a significant reduction in RAN backhaul costs. As we saw in the European Advanced Networking Test Center's recent test of our end-to-end mobile packet infrastructure solution, the Cisco ASR 5000 offers next-generation intelligence for increased capabilities, with zero performance loss."

Supporting Resources

Technorati Tags

Cisco, ASR 5000, In-Line Services, European Advanced Networking Center, EANTC, Carsten Rossenhovel, Ash Dahod

About Cisco

Cisco, (NASDAQ: CSCO), the worldwide leader in networking that transforms how people connect, communicate and collaborate, this year celebrates 25 years of technology innovation, operational excellence and corporate social responsibility. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.

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Cisco, the Cisco logo and Cisco Systems are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.

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