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PRESS RELEASE

Cisco Works With NET to Expand Presence in the Brazilian Video Market

NET and Cisco Collaborate to Deliver Next Generation High- Definition Set-Top Boxes Enabling Innovative New Consumer Experiences

SÃO PAULO, Brazil, Aug. 19, 2010 – Cisco today announced an agreement to expand its set-top box presence in the Brazilian video market working with NET Serviços, the largest cable service provider in Latin America servicing more than 11 million households.

Initial deployment plans will be for the Cisco 4682DVB HD Digital Interactive Media Server, which supports the delivery of high-definition video and audio programming. Cisco's technology enables NET to offer Brazilian consumers new and innovative interactive services through the incorporation of DOCSIS broadband modem technology built into the Cisco set-top box.

The new interactive Media Center will be customized to deliver NET's complete set of video services, including HDTV, 3DTV, video-on-demand, electronic programming guides, and interactive games. The USB 2.0 port within the set-top box enables connectivity to peripheral consumer electronic devices, creating new ways for consumers to expand their enjoyment of photos and MP3 audio. Future enhancements planned for joint development include digital video recording capabilities.

The supply of the set-top box equipment is scheduled to start in the first quarter of 2011, and will be available thereafter to NET subscribers who order NET triple-play services.  The products to be sold to NET will be manufactured in Brazil. Cisco will provide NET with a fully customized product.

Supporting Quotes:

  • Paul Mountford, president, Emerging Markets, for Cisco
  • "We are very pleased to work with NET on this deal. Brazil is a key market for Cisco globally and we are committed to increasing our footprint in Brazil and Latin America. Our customers are looking to change and improve their operational models and lay the foundation for the future of their companies and their countries, and this agreement is a clear proof of this trend."

  • Rodrigo Abreu, country manager, Cisco Brazil
  • "The technology chosen by NET for providing triple-play services puts it in a privileged position in the Brazilian pay-TV market. NET is at the forefront of the HDTV technology in Brazil, and we believe our collaboration will still yield many video services innovations for Brazilian pay-TV subscribers".

  • José Felix, CEO, NET Brazil
  • "Cisco has been a great partner, helping us to continuously improve our value proposition. We are delivering cutting edge technology and services in Brazil, in a very fast pace. NET has been consistently the first mover and innovator, bringing HDTV DVR, 3DTV and new generation interactive services to our customers. All of these projects have had Cisco on board and are already transforming the TV viewing experience in Brazil"

Supporting Resources

About NET

NET Serviços is the largest multi-service cable company in Latin America. Present in 93 cities, including Sao Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre, Curitiba, Florianopolis, Brasilia and Goiania, Net offers cable TV, broadband internet connectivity and voice through a single cable. With 50 percent of market share on the cable TV market and 25 percent of the broadband market, Net network reaches more than 11 million households in Brazil.

About Cisco

Cisco (NASDAQ: CSCO), a global leader in networks that transform the way people connect, communicate and collaborate, this year celebrates 25 years of technology innovation, operational excellence and corporate social responsibility. Information about Cisco can be found at http://www.cisco.com.

# # #

Cisco, the Cisco logo, and Cisco Systems are trademarks or registered trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and other countries. All other trademarks mentioned in this document are the property of their corresponding owners. The use of the word partner does not mean a partnership relationship between Cisco and any other company. This document contains Cisco Public Information.

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