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PRESS RELEASE

Cisco Launches the All-New Flip SlideHD

The World's First Shoot and Show Camcorder Features A Unique New Design with Full Widescreen Playback and More Hours of Video

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SAN FRANCISCO, CA - April 13, 2010 - Cisco today announced the newest member of its groundbreaking Flip VideoTM line, the Flip SlideHDTM.  It's an all-new Flip, with an all-new form factor, designed to make it even more fun to capture, watch and share HD videos anytime, anywhere.  With Flip SlideHD, active consumers and families can record up to four hours of HD video, or store up to 12 hours of content, and then view it instantly with a stunning slide-up full widescreen.

"Since its launch less than three years ago, Flip Video has changed the way the world captures and shares video," said Jonathan Kaplan, senior vice president and general manager of Cisco Consumer Products.  "The addition of the exciting new SlideHD to the Flip family allows consumers to take their life with them wherever they go and easily share those experiences with everyone around them."

With SlideHD, anyone can capture an event and then relive the moment with immediate playback as friends gather around. In addition, with up to 12 hours of storage, SlideHD makes it easy for people to bring their videos and photos with them as they travel or meet up with friends or family.  It's like having a portable life book for spontaneous viewing anywhere. SlideHD's 3-inch widescreen playback makes it ideal for many occasions such as entertaining the kids with their own personal video show or fine-tuning a tennis serve.

The Flip SlideHD is the first Flip Video camera that lets consumers shoot up to four hours of HD video or store up to 12 hours of videos, photos, and content from Flip channelsTM. SlideHD is also the first Flip to enable real-time video sharing on a stunning 3-inch widescreen with a unique slide-up design. SlideHD's simple touch screen and innovative slide strip make it easy and fun to quickly navigate through your library to locate a video or photo.

Like Flip's popular and stylish Mino line, SlideHD lets users design their own camcorder to make it uniquely their own.  Users can also choose from thousands of designs from artists, leading design firms, celebrities, and iconic brands, or they can easily upload their own image to create a one-of-a-kind camcorder.

The new Flip SlideHD joins the popular Flip Video family which includes the Flip UltraTM and Flip MinoTM lines. Like all Flip models, the SlideHD is pre-loaded with the proprietary FlipShareTM software that allows consumers to easily organize, create and share their videos. Using a PC or Mac, Flip video content can be instantly uploaded, both privately and publicly, and ready for one-click sharing. From social media sites – Facebook, MySpace and YouTube -- to email, mobile devices, Flip Channels, and the TV; FlipShare is the easiest solution for consumers to share their videos. 

Since the debut of the Flip Video family of video cameras in 2007, more than four million have been sold and millions of videos have been shared using FlipShare software.

Flip SlideHD Product Specifications:

  • Color: White/Silver and Personalized
  • Recording Time:  Up to four hours
  • Storage Time: Up to 12 Hours
  • Memory: 16GB
  • Screen: 3-inch wide transflective touch screen
  • Video Resolution: High Definition; 1280x720 (30fps)
  • Video Format: H.264, MP4
  • Battery: Internal Li-ion rechargeable
  • Battery Life: Up to two hours
  • TV Output: HDMI Widescreen
  • Zoom:  2x digital
  • Audio: Stereo speakers, headset jack

Price and Availability

SlideHD is immediately available for an MSRP of $279.99 at major retailers, online retailers and at the Flip store, www.theflip.com/store.

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About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. This year celebrates 25 years of technology innovation, operational excellence and corporate social responsibility. Cisco's vision for the consumer is to enable people to live a connected life that is more personal, more social, and more visual. Further information about Cisco and its full line of consumer products including Linksys, Valet and Flip Video can be found at www.theflip.com, http://home.cisco.com and www.cisco.com/consumer.

# # #

Cisco, the Cisco logo, Flip Video, Flip Mino, Flip Ultra and Flip SlideHD and FlipShare are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.

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