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Cisco Showcases Breakthrough Consumer Video Experiences at CES 2010

Cisco Demonstrates Exciting Network-enabled Video Products and Technologies to Enhance Consumers' Lives

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LAS VEGAS - January 6, 2010 – At the 2010 International Consumer Electronics Show, Cisco is showcasing its vision to enable consumers to live a connected life through its momentum in home networking and consumer video products, new partnerships with media and entertainment companies, and plans to drive a new class of consumer video communication experiences.

Cisco CES 2010 News Summary:

  • Cisco today announced new customers, features and professional service options for the Cisco EosTM social entertainment platform.
    • Travel Channel, All Access Today and The Eleven Seven Music Group/Tenth Street Entertainment join Warner Music Group as customers deploying the fast-growing Cisco Eos platform. Cisco also announced a new Eos partner ecosystem program and new Eos features, including Facebook Connect integration to facilitate audience acquisition; additional customization tools to enable rapid scaling of site launches; site migration tools to transition existing communities to Eos; and member group management capabilities to enhance engagement and monetization. Cisco Eos is a hosted "software as a service" platform that enables Media & Entertainment companies to more economically create, manage and monetize social entertainment experiences built around their portfolios of branded content.
  • Cisco announced that it is providing a medianet -- a media-aware Internet Protocol (IP) video network infrastructure – to NBC during the network's coverage of the 2010 Vancouver Olympic Winter Games, February 12-28. Cisco and NBC have expanded their relationship for the Vancouver Games, leveraging the best combination of video leaders to deliver the Games via an end-to-end IP video solution, from video production to content management and distribution. Cisco's IP next-generation network (IP NGN) video infrastructure will enable real-time editing by NBC personnel in Vancouver, New York and Las Vegas, and will allow for the transfer of gigabyte-sized files of content between locations and then delivered to three screens: TV, PC and smartphone.
  • Cisco, which has shipped more than 200 million consumer devices to date, continues to generate momentum with its Linksys by Cisco home networking products and Flip Video camcorders. Cisco today announced data for Flip Video obtained during the 2009 holiday season that highlights the enormous growth in video usage over the past year. There were more than one million Flip Videos uploaded through FlipShare software in December 2009. These uploads represent three million minutes of Flip videos viewed, which is equivalent to more than six years of continuous video streaming, representing an increase of 395% from December the year before. In addition, there were 42,000 gigabytes of video streamed in December, up from 525% the year prior, indicating an increase in HD video usage.
  • Flip Video camcorders are pre-loaded with FlipShare software to enable easy organizing, editing and seamless uploading to Facebook VideoTM, MySpaceTM, YouTubeTM and other video sharing sites. The latest FlipShare software also provides mobile apps for iPhoneTM, AndroidTM and select BlackBerry phones, which enable users to access their Flip Video library on their mobile phone. For the holidays, Cisco also introduced FlipShare TV which brings the user's entire Flip Video library of photos and videos into the family room and onto the TV screen without wires, and lets them share video instantly with other FlipShare TV owners.
  • At CES, Cisco will also share its vision and progress toward developing an entirely new category of video communication, called home telepresence, which uses a consumer's existing HDTV and broadband connection to deliver a unique natural video communication experience from the comfort of a living room. Cisco will enter U.S. home telepresence field trials this spring, with Verizon as an early partner. Home telepresence field trials in France will start later in 2010, with France Telecom as Cisco's early partner.
    • IDC forecasts that in 2010 there will be 32 million U.S. households with the required broadband connection to support a high-quality home telepresence communication experience.
    • In three years, Cisco Business TelePresence has transformed the way people communicate in the workplace; it is the company's fastest-growing emerging technology.

Supporting Quote:

  • "Video is rapidly expanding from a lean-back experience confined to the living room, to a new breed of exciting video experiences available on any device or screen – anytime, anywhere," said Ned Hooper, chief strategy officer and senior vice president, Consumer Business, Cisco. "The network is the platform to make this happen, and as a result, we are enabling new experiences that allow consumers to easily capture and share their lives and connect with the people and content that matter most to them."
  • "With Cisco's best-in-class telepresence technology and networks such as Verizon's advanced, all-fiber-optic network, we believe we will deliver a video communication experience to consumers unlike anything they've seen before," said Marthin DeBeer, senior vice president and general manager, Cisco's Emerging Technologies group. "Home telepresence will make a difference in consumers' lives by allowing them to enjoy natural video communications with family and friends wherever they are located. To ensure that early home telepresence users will have plenty of friends and family to communicate with, in addition to calling other home telepresence users, they will be able to place calls to PCs using a webcam and video chat service."

Cisco at CES 2010:

  • In addition, Cisco executives will be participating in CES panels and speaking engagements:
    • Josette Bonte, director, Internet Business Solutions Group and Service Provider Consulting, "Video Anytime Anywhere: Video Across Platforms - Television, Internet and Mobile – Understanding the Value Proposition," Digital Hollywood at CES, Thursday, January 7 from 12:00-1:00 p.m, LVCC North Hall, Room N259.
    • Ken Wirt, vice president, Cisco Consumer Marketing, "Staying Competitive in Turbulent Times," CES SuperSession, Thursday, January 7, from 12:00-1 p.m., LVCC, North Hall, Room N255–257.
    • Scott Brown, director, Cisco Media Solutions Group Marketing
    • "Television and Video as an Interactive Content Experience - New Technologies, New Advertising as Broadband, PVR and ITV Evolve," Digital Hollywood at CES, Friday, January 8, from 10:30-11:30 a.m., LVCC North Hall, Room N261.
    • "The Future of Digital Distribution – Anytime, Anywhere, On Any Device," Digital Media Insider at CES, Friday, January 8, from 4:00-4:45 p.m. in the Venetian Hotel.
    • John Davi, director, Cisco Media Solutions Group Engineering, "Ubiquitous Video to the Consumer: The Technology and Content Enablers – Broadband, IPTV, Mobile & TV," Digital Hollywood at CES, Friday, January 8 from 12:00-1:00 p.m., LVCC North Hall, Room N259.
    • Dr. Kaveh Safavi, vice president, Healthcare Consult Group, Internet Business Solutions Group, "Healthcare Technology for Emerging Markets," Technology and Emerging Countries – CES Partner Program, Friday, January 8 from 1:00-2:34 p.m., LVCC North Hall, Room N253.
    • Loretta Brown, vice president, Cisco Media Solutions Group Services and Support, "Understanding the Connected Consumer," Variety Magazine and Deloitte Conference at CES, Friday, January 8 from 4:00-5:00 p.m., LVCC South Hall, Room SV222.
    • All Cisco speaking engagements at CES can be viewed on Cisco's CES 2010 Web site.

Supporting Resources:

Technorati Tags:

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About Cisco Systems

Cisco Systems, Inc. (NASDAQ: CSCO), is the worldwide leader in networking for the Internet. Information on Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.

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