Full Story Full Story







0
PRESS RELEASE

Cisco to Power NBC's All-HD Coverage of Vancouver Olympic Winter Games

NBC Showcases Medianet Delivering the 'Connected Experience' to Multiple Screens

Videos

Cisco Video Network Enables NBC to Deliver the XXI Olympic Winter Games, featuring Craig Lau, Vice President for Information Technology, NBC Olympics

Cisco and NBC Collaborate for the XXI Vancouver Olympic Winter Games, featuring Sue Bostrom, EVP, Chief Marketing Officer, Cisco

January 6, 2010

Overview:

  • Cisco announced today it is collaborating with NBC to provide a medianet – a media-aware Internet Protocol (IP) video network infrastructure – during the network's all-HD coverage of the 2010 Vancouver Olympic Winter Games, February 12-28.
  • Cisco and NBC have expanded their relationship for the Vancouver Olympic Winter Games, leveraging the best combination of multiple video, storage, editing and telecommunications broadcasting technology vendors to deliver NBC's coverage of the Games via an end-to-end IP video solution from video production to content management and distribution.
  • The combined Cisco and multiple broadcast vendor solution, which includes a private network, Cisco IP video infrastructure and medianet technology, will enable real-time editing of the Vancouver Olympic Winter Games content by NBC personnel in multiple international and domestic locations, and will allow gigabyte-sized files to be transmitted between locations and then delivered to TVs, PCs and mobile devices.
  • Cisco Flip Video cameras will also play an important role this year for NBCOlympics.com, helping NBC's analysts and bloggers shoot on-the-fly video of the winter scene around the Vancouver Olympic Winter Games.
  • NBC will also be testing the Cisco Media Data Center and Cisco's Unified Computing System to support vital production and video-archiving functions.

Highlights:

  • NBC will present a significant number of hours of broadcast coverage during the 17-day event. Using a file-based workflow for shot selection, the network can select shots and distribute them to post production editing facilities even before an event is finished.
  • Viewers of NBC's coverage of the Vancouver Olympic Winter Games will be able to use their PCs and laptops to access video that they can play back on demand and request highlights, rewinds, encores and scoring results. Individuals will also be able to watch video and view results on their mobile devices.
  • Additional Cisco components of the medianet deployed for NBC include:
  • A single, converged IP infrastructure for a wide spectrum of services ranging from the video delivery to data-intensive logistics applications
  • A high-bandwidth, high-performance connection between Vancouver and NBC studios in New York to give shot selectors and editors the ability to edit video as it is being captured at the Vancouver Olympic Winter Games
  • Quality of service (QoS) that assigns priority to real-time Olympic Games video footage over the network 

Supporting Quotes:

  • "The workflow of high-definition media production is very complex and requires the integration of many different media services," said Craig Lau, vice president, Information Technology, NBC Olympics. "Cisco is a true partner to us in this tremendous project, and they have proven once again that we can depend on them for critical IP-based network infrastructure and technologies to handle the heavy media transport demands and support our digital production goals from start to finish."
  • "The NBC network powered by Cisco technology is a medianet in action, making a great example of what a network optimized for extreme video traffic and rich media applications can handle," said Pankaj Patel, senior vice president and general manager, Cisco Service Provider Group. "NBC's multiplatform video coverage of the Vancouver Olympic Winter Games gives viewers the chance to be up close and personal with all the action. Whether you want to watch on TV, PC or mobile phone, you can be in control of your own experience to tune in when you want from wherever you want."

RSS Feed for Cisco: http://newsroom.cisco.com/dlls/rss.html

About NBC Olympics

NBC has broadcast 11 Olympics, the most Olympics broadcast by any network. NBC surpassed ABC's 10 Olympics with the 2008 Beijing Games, the most watched television event in U.S. history with 215 million viewers.

The 2010 Vancouver Games mark the sixth of an unprecedented seven consecutive Olympic broadcasts by NBC Sports. The impressive streak began with the 2000 Sydney Games and continues through the 2012 London Games. NBC has broadcast eight of the last 10 Olympic Games, both summer and winter; Vancouver will mark the ninth out of the last 11.

About Cisco Systems

Cisco, (NASDAQ: CSCO), is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.

Cisco, the Cisco logo, Cisco Systems and Cisco Flip are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.

Press Contacts

Web Content Display Web Content Display
Web Content Display Web Content Display

Web Content Display Web Content Display

Stay Connected


Cisco Facebook @CiscoSystems on Twitter Cisco on Google Plus (+)
Cisco on LinkedIn Cisco on Pinterest Cisco on Youtube
Cisco - The Network RSS Cisco - The Network Podcast on iTunes Mynewswire Email - Cisco Newsletter
Web Content Display Web Content Display
img
Web Content Display Web Content Display
 
Web Content Display Web Content Display

Web Content Display Web Content Display

MyNewswire Subscription

Subscribe to MyNewsWire
Sign up now for free.

Our email newsletter, MyNewsWire, is your source for the latest Cisco news, press releases, features and videos. We'll help you stay up-to-date on technologies, events, innovations, and more. And now, you can get it as often as you like—free.