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PRESS RELEASE

Bharti Airtel and Cisco Form Strategic Business Alliance to Help Drive Growth for Indian Enterprises

  • A suite of jointly created unique products, including managed data services, hosted unified communications, connected branch services and Cisco TelePresenceTM, will be launched in a phased manner
  • The combination of wide network reach and extensive scope of managed services of Bharti Airtel and Cisco make this alliance one of the broadest in the industry
  • BENGALURU, India - October 6, 2009 - Bharti Airtel, Asia's leading integrated telecom service provider, and Cisco today announced the formation of a strategic business alliance to help drive growth for Indian enterprises. The alliance will combine the strengths of Airtel's network service provider leadership and Cisco's Internet Protocol (IP) technologies and expertise to work together to create and sell in a phased manner a set of unique products and services - including managed data services, hosted unified communications, connected branch services and Cisco TelePresenceTM. Airtel and Cisco will appoint a dedicated team to develop and manage these services to fulfill the requirements of customers across small, medium and large enterprises. Mr. Sanjay Mittal, Senior Vice President from Bharti Airtel, will lead the initiative with the support of a Governing Board comprising executives from both companies.

    Commenting on the alliance, Manoj Kohli, CEO and Joint Managing Director, Bharti Airtel, said: "This alliance is another step towards Bharti Airtel's vision to be the partner of choice for both large and medium enterprises, supporting the Indian B2B growth story. With this unique alliance, we will expand our market coverage in the rapidly growing managed services market and simplify the purchase process for our mutual customers by facilitating joint sales, partner planning and customer engagements. After achieving leadership in the B2C segments, we are pursuing leadership in the B2B segments assiduously."

    Wim Elfrink, Chief Globalisation Officer and Executive Vice President, Cisco Services, said: "We are thrilled to join hands with Bharti Airtel in an innovative model for managed service providers. Building on the government's commitment to rapid broadband deployment, we will together create and deliver transformational services for large enterprise and small and medium-sized business customers. This collaborative relationship is built on the strategy that we do not simply give our customers what we have; instead we create what they need by developing new business models and services adapted to our customers' diverse needs."

    The vision of the strategic business alliance is to combine the unique differentiation and capabilities of Bharti Airtel and Cisco. Bharti Airtel brings strengths of market leadership and product expertise in network connectivity for large enterprises and small and medium-sized businesses (SMBs), in addition to strong distribution and a network of systems integration partners. Cisco brings value through its IP-based capabilities, strengths in next-generation network solutions, and enterprise and SMB channels. The unique products and services offered by this alliance will incorporate Cisco technology with the Airtel network to target the burgeoning Indian managed services market.

    About Bharti Airtel Limited

    Bharti Airtel Limited, a group company of Bharti Enterprises, is Asia's leading integrated telecom services provider with operations in India and Sri Lanka and an aggregate of over 110.89 million customers as of end of August 2009, consisting of 107.99 million mobile customers. Bharti Airtel has been ranked among six best performing technology companies in the world by BusinessWeek.

    Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband, IPTV and telephone services in 95 cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. All these services are provided under the Airtel brand. Airtel's national high-speed optic fibre network currently spans over 104,540 Rkms covering all the major cities in India. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit www.airtel.in

    About Cisco

    Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com. Cisco equipment in India is supplied by Cisco Systems International BV, a wholly owned subsidiary of Cisco Systems, Inc.

    # # #

    Cisco, the Cisco logo, Cisco Systems, and Cisco TelePresence are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document or Website are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

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