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PRESS RELEASE

Cisco Delivers Advanced Network-Based Media Processing Platform

New Cisco Emerging Technology Simplifies Media Sharing in Any Format to Any Screen

SAN JOSE, Calif. December 8, 2008 - Cisco® today announced a media processing platform that simplifies live and on-demand media sharing across PCs, mobile devices and other digital screens, by seamlessly formatting video and rich media for viewing on any device. The create once and share anywhere Cisco Media Processing platform provides media conversion, real-time post production, editing, formatting, and network distribution capabilities in a single networked solution to help businesses develop targeted visual communications that drive intimacy with employees and customers.

Cisco Media Experience Engine 3000

The first product being introduced within the Cisco Media Processing portfolio is the Cisco Media Experience Engine (MXE) 3000, which delivers the ability to transform a single source of content so that it is playable on any device. It also delivers real-time post production and processing capabilities such as watermarking, voice and video editing, text and image overlays and noise reduction to create customized broadcast quality video experiences.

Cisco's business video strategy combines systems and services, using the network as the platform, to help enable video solutions that create powerful visual networking experiences across multiple devices. The Cisco MXE 3000 joins a new class of media-optimized technologies and solutions that enable better video experiences, faster delivery of rich media content and simplified media sharing across the network. These "medianet" technologies will enable exciting, advanced communications, collaboration and entertainment experiences through video- and rich media-optimized service provider, business, and home networks, known as "medianets."

"The proliferation of video as a communications and collaboration medium continues to drive new business models for our customers. As businesses look for ways to do more with less, video has emerged as the technology that can make a significant impact in the way we interact and manage," said Marthin De Beer, senior vice president of Cisco's Emerging Technologies group. "Media Processing embodies the fabric of medianet and will enable a range of new experiences on Cisco medianets, including language translation for live and on-demand video, speech recognition that will make video searchable and the transformation of video to make it available to all connected devices with displays."

Cisco Media Processing is the latest addition to Cisco's growing list of emerging technologies, a set of technology and business model innovations that build upon Cisco's core expertise in IP networking. Examples of recently introduced emerging technologies include Cisco TelePresence, Cisco Digital Media Systems (DMS), and Cisco Physical Security, among others.

"Cyprus University of Technology is excited about MXE 3000's capabilities to extend the reach of our video content to our students. We can create the video source once and use this new solution to adapt the content seamlessly for digital signage, PCs, and even mobile devices," said Filippos Filippou, director of information systems and technology, Cyprus University of Technology. "We will also be able to use the MXE 3000 to customize the viewing experience using its graphics overlay, editing, and quality enhancement capabilities. Cisco's Media Experience Engine coupled with Cisco's Digital Media System delivers a complete solution that takes any media content to any endpoint."

DMS Remote Management Service for the Cisco Media Experience Engine is available through Cisco's Remote Operations Services (ROS). Remote Operations Services through Cisco Services help customers deploy a tightly integrated, end-to-end solution with flexible service options to augment an organization's internal staff, such as 24/7 proactive monitoring, incident management, identification and remediation and service level management.

The Cisco Media Experience Engine is available immediately. For more information, visit www.cisco.com/go/mxe.

Supporting Resources:

Media Experience Engine
Cisco Digital Media Systems
Cisco Web Site

Related Announcement:

Cisco Introduces 'Medianet' Technologies to Drive New Generation of Video and Rich Media Experiences

Technorati Tags: Cisco, medianet, media processing, digital video, digital signage, video

About Cisco Systems

Cisco, (NASDAQ: CSCO), is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.

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Cisco, the Cisco logo and Cisco Systems are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.

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