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PRESS RELEASE

Broadcast Service Danmark Selects Cisco Technology to Launch Digital TV Services Across Denmark

Cisco Solution Features MPEG-2 Distributed IP Statistical Multiplexing and New MPEG-4 AVC Headends

KORTRIJK, Belgium, October 20, 2008 - Cisco announced today that Broadcast Service Danmark A/S (BSD) has selected a Cisco® MPEG encoding and Internet Protocol (IP) video system platform to enhance terrestrial distribution for national and regional TV broadcasters in Denmark. The Cisco solution will help BSD optimize its current MPEG-2 digital terrestrial television (DTT) multiplex and meet the upcoming requirements of four new MPEG-4 nationwide DTT multiplexes in Denmark.

Broadcast Service Danmark A/S is the prime provider of terrestrial transmission services in Denmark. The company also provides antenna and equipment leasing, construction, and maintenance for terrestrial broadcast networks, as well as operating and technical support services to the national broadcasters. BSD has chosen the Cisco encoding platform for its comprehensive video networks because of the system's versatility and superb video quality.

"We have come to rely upon Cisco as a trusted advisor for collaboration on architectures that meet the needs of BSD and our broadcast customers," said Finn Søndergaard Pedersen, chief executive officer of Broadcast Service Danmark A/S. "The Cisco Digital Media and Broadcast team and our technical staff have created the right encoding and IP statistical multiplexing solution for our customers and created a final design that meets our critical business plan goals."

Highlights of the system include local and distributed IP statistical multiplexing, IP-based aggregation of services using cost-effective IP-based video transport within the BSD encoding and video processing facility. This reduces the need for multiple ASI routers and ASI aggregation multiplexers and minimizes cabling. The IP video signals from the MPEG-4 AVC encoders are delivered to the Cisco Digital Content Manager (DCM) (Model D9900) for creation of nationwide DTT multiplexes. The MPEG-4 AVC video channel bouquets are transmitted to the re-multiplexing facilities in Denmark, where each DTT multiplex will be completed by the insertion of correct Service Information (SI). The SI is produced by the ROSA® SI Manager. In addition to handling the statistical multiplexing operations, the Cisco Digital Content Manager also introduces third-party conditional access to protect valuable programming. BSD is planning to install Cisco headends at a number of locations in preparation for the analogue switch-off in Denmark in November 2009.

Additional key Cisco components in the BSD system include the ROSA Network Management System, which coordinates encoder backup via the ROSA Element Manager back-up task and provides overall system monitoring. Cisco Catalyst® Layer 3 switches handle the IP aggregation of the encoders, and Cisco switches connect each piece of equipment to the management system.

About Broadcast Service Danmark A/S

Broadcast Service Danmark A/S is partner of the principal national and regional radio and TV programme providers in Denmark. The company is based in Taastrup, Denmark. Information about Broadcast Service Danmark A/S can be found at www.bsd.dk.

About Cisco Systems

Cisco, (NASDAQ: CSCO), is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.

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Cisco, Cisco Systems, the Cisco logo, , Catalyst and ROSA are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners.

 
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