Cisco Executive Thought Leadership: Newest Available Content

Full Report: Cisco Innovation 2005 Study

Innovation plays an important role in productivity growth and corporate competitiveness. This study examines the relative importance of innovation to success and differentiation to U.S. executives.

An Open Letter to CEOs

Executive Perspective: Jeff Platon: Security Meets Total Quality Management

Tue, 05 Sep 2006 00:00:00 PST

Jeff Platon
Vice President of Security Marketing
New survey tool from MIT helps enterprises apply time-tested TQM methods to perceptions of network security.
-September 2006

IP NGN and the Evolving Service Provider

Sun, 13 Aug 2006 23:00:00 PST

Jeff Spagnola, VP
Tony Bates, SVP
Carlos Dominguez, SVP
Length: 10 min 33 sec
-August 2006

Executive Perspective: John Stewart: Vulnerability Disclosure

Fri, 28 Jul 2006 00:00:00 PST

John N. Stewart
Vice President and Chief Security Officer, Corporate Security Programs Organization
To address vulnerabilities effectively, vendors must work in conjunction with the research community to fully understand vulnerabilities as they are discovered, to develop solutions, and to disclose information to customers in ways that best mitigate risk.
-July 2006

Executive Perspective: Nick Earle: Foresight 2020: Creating a Segment of One

Wed, 26 Jul 2006 00:00:00 PST

Nick Earle
Vice President of Services, Planning and Operations for European Markets
The combination of people, process, and technology is what smart companies are focusing on today to build the business model for an interaction economy, according to the research in Foresight 2020, recently completed by the Economist Intelligence Unit and sponsored by Cisco Systems.
-July 2006

Foresight 2020: Understanding the Long-Term Business Landscape

Tue, 18 Jul 2006 23:00:00 PST

A meetings summary paper from Economist conferences.

Executive Perspective: Peter Alexander: The Power of Technology to Transform Business

Thu, 06 Jul 2006 00:00:00 PST

Peter Alexander
Vice President of Small and Medium-Sized Business Marketing
An interview with David Morgan, CEO of D.W. Morgan Company, about his company's technology evolution and his recent "Growing with Technology" award from Cisco.
-July 2006

The Growth of Rural Networking

Tue, 27 Jun 2006 22:00:00 PST

Roger Farnsworth
Executive Editor, Executive Thought Leadership Quarterly
As the network continues to emerge as a platform, there will be other ways in which our experiences will be enriched.
-June 2006

Executive Perspective: James McDonald: The Intelligent Video Network

Tue, 27 Jun 2006 00:00:00 PST

James McDonald
CEO of Scientific Atlanta
Rising demand on the intelligent video network—for broader content and higher resolution—requires faster switching, better encoding, and greater presence on the home set-top terminal.
-June 2006

Executive Perspective: Paul McNab: Success by Design: Architecting the Business of the Future

Tue, 27 Jun 2006 00:00:00 PST

Paul McNab
Vice President of Integrated Networks Systems Engineering
To thrive in a new environment of pervasive connectivity and interaction, we must prepare suitable business and network architectures. Hire some future customers to help.
-June 2006

Executive Thought Leadership Quarterly: 2006: June: Experience the Network

Mon, 26 Jun 2006 23:00:00 PST

In this issue of the Executive Thought Leadership Quarterly, we offer perspectives on the user and customer experience, and on the value of the network platform as a nexus for communications, expression and, ultimately, experience.
-June 2006

Executive Perspective: Robert Lloyd: Personalized Customer Experiences Fuel Revenue Growth

Mon, 26 Jun 2006 23:00:00 PST

Robert Lloyd
Senior Vice President of US and Canada Operations
New revenue will come from personalized customer experiences and a new product: your company's expertise. Virtualized data centers, presence-enabled communication environments, and network platforms are required.
-June 2006

Executive Perspective: Marilyn Mersereau: The Changing World of Marketing

Mon, 26 Jun 2006 23:00:00 PST

Marilyn Mersereau
Vice President of Corporate Marketing
With marketing's old passive model becoming an active consumer-centered one, we must move from selling to service—targeting likely consumers, then giving them device-friendly messaging.
-June 2006

Creating Value with Digital Rights Mamagement

Wed, 31 May 2006 23:00:00 PST

Creating Value with Digital Rights Mamagement
Length: 1 min 04 sec

Digital Rights Management Viewpoints

Wed, 31 May 2006 23:00:00 PST

Digital Rights Management Viewpoints
Kevin Werbach
Assistant Professor of Legal Studies, The Wharton School, University of Pennsylvania
Length: 1 min 56 sec

Mobility: Connecting Markets and Creating Experience Providers

Mon, 29 May 2006 23:00:00 PST

Massimo Migliuolo
VP of Worldwide Mobile Operations
Length: 9 min 19 sec
-May 2006

How Can Companies Grow Profits In Today's Competitive World?

Tue, 23 May 2006 23:00:00 PST

Gary Bridge
SVP, Internet Business Solutions Group
Length: 9 min 53 sec
-May 2006

The Future of Digital Rights Management

Sun, 23 Apr 2006 23:00:00 PST

The Future of Digital Rights Management
Length: 1 min 11 sec