AuthorBio-Detail AuthorBio-Detail
David Rogers

David Rogers

David Rogers is an expert on brands and digital strategy. He is the author of "The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age" published in 2011 by Yale University Press. He is the co-author, with Bernd Schmitt, of "There's No Business That's Not Show Business: Marketing in an Experience Culture" and co-editor of "The Handbook on Brand and Experience Management." David tweets at twitter.com/david_rogers and blogs at www.davidrogers.biz.

Rogers has advised and developed marketing and digital strategies for leading companies in the consumer packaged goods, technology, pharmaceutical, food & beverage, telecom, hospitality, non-profit and media industries. Rogers teaches on brands, marketing and digital strategy at Columbia Business School, where he is the Executive Director of the Center on Global Brand Leadership


Author-Contributions Author-Contributions

David Rogers's Contributions

The Rise of the Networked Organization
11/08/2011 The rapid adoption of social media and mobile computing is transforming how businesses in every industry relate to their customers.
The Future of the Social Web: Social Graphs Vs. Interest Graphs
09/26/2011 Social networks seemed poised to take over the Web. In reality, they still have a ways to go in delivering targeted services to customers.
Rethinking the Marketing Funnel in a World of Social Media
07/05/2011
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